Managing Customers As investments : the strategic value of customers in the long run

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Détails bibliographiques
Auteur principal:	Gupta Sunil
Autres auteurs:	Lehmann Donald R.
Format:	Livre
Langue:	anglais
Publié:	New Dehli ,india ideas.Action.impact Wharton School Publishing 2005
Sujets:	Customer relations
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