Sewell Carl. (1990). Customers for Life: How to turn that one-time buyer into a lifetime customer. Pocket Books Publishing.
Citação norma ChicagoSewell Carl. Customers for Life: How to Turn That One-time Buyer into a Lifetime Customer. NewYok: Pocket Books Publishing, 1990.
Citação norma MLASewell Carl. Customers for Life: How to Turn That One-time Buyer into a Lifetime Customer. Pocket Books Publishing, 1990.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.