Barner James G. (2006). Build Your Customer Strategy: A guide to creating profitable customer relationships. Wiley /John Wiley & Sons Inc.
Cita Chicago (17th ed.)Barner James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships. New Jersey ,Canada: Wiley /John Wiley & Sons Inc, 2006.
Cita MLA (9th ed.)Barner James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships. Wiley /John Wiley & Sons Inc, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.