Cita APA (7th ed.)

KOTLER PHILIP. (2006). MARKETING MANAGEMENT. PRENTICE HALL.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. NEW DELHI: PRENTICE HALL, 2006.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. PRENTICE HALL, 2006.