Influence of Electronic Word-of-Mouth(e-WoM) on Consumer Brand Engagement
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Format: | Abschlussarbeit Buch |
Sprache: | Englisch |
Veröffentlicht: |
Mumbai
NMIMS
2019
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MARC
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245 | |a Influence of Electronic Word-of-Mouth(e-WoM) on Consumer Brand Engagement | ||
260 | |a Mumbai |b NMIMS |c 2019 | ||
300 | |a i-xxvii,289 | ||
502 | |a CD not submitted |b Ph.D |c NMIMS (SBM) |d 2019 | ||
504 | |a Sivaramakrishnan Sreeram | ||
650 | |a Electronic Word-of-Mouth(e-WoM) |a Consumer Brand Engagement |9 43582 | ||
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