Cita APA (7th ed.)

Winston Wayne L. (2014). Marketing Analytics: Data-driven techniques with Microsoft Excel. Wiley India Pvt. Ltd.

Cita Chicago (17th ed.)

Winston Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. New Delhi: Wiley India Pvt. Ltd, 2014.

Cita MLA (9th ed.)

Winston Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Wiley India Pvt. Ltd, 2014.