Citazione Stile APA (7a Edizione)

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th.). Pearson India Education Services Pvt, Ltd.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th. Noida: Pearson India Education Services Pvt, Ltd, 2016.

Citatione MLA (9a ed.)

Kotler, Philip, e Kevin Lane Keller. Marketing Management. 15th. Pearson India Education Services Pvt, Ltd, 2016.