D'Souza Alan & Pareek Prashant. (2021). Brand Magic: The Art and Science of Creating Successful Brands. MI Press.
Citace podle Chicago (17th ed.)D'Souza Alan a Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. Gujarat: MI Press, 2021.
Citace podle MLA (9th ed.)D'Souza Alan a Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. MI Press, 2021.
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