APA (7th ed.) Citation

D'Souza Alan & Pareek Prashant. (2021). Brand Magic: The Art and Science of Creating Successful Brands. MI Press.

Chicago Style (17th ed.) Citation

D'Souza Alan and Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. Gujarat: MI Press, 2021.

MLA (9th ed.) Citation

D'Souza Alan and Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. MI Press, 2021.