D'Souza Alan & Pareek Prashant. (2021). Brand Magic: The Art and Science of Creating Successful Brands. MI Press.
Chicago Style (17th ed.) CitationD'Souza Alan and Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. Gujarat: MI Press, 2021.
MLA (9th ed.) CitationD'Souza Alan and Pareek Prashant. Brand Magic: The Art and Science of Creating Successful Brands. MI Press, 2021.
Warning: These citations may not always be 100% accurate.