Lovelock Christopher, Wirtz john, & Chatterjee jayanta. (2010). Services Marketing: People, technology, strategy (6th.). Pearson India Pvt. Ltd.
Cita Chicago (17th ed.)Lovelock Christopher, Wirtz john, i Chatterjee jayanta. Services Marketing: People, Technology, Strategy. 6th. India: Pearson India Pvt. Ltd, 2010.
Cita MLA (9th ed.)Lovelock Christopher, et al. Services Marketing: People, Technology, Strategy. 6th. Pearson India Pvt. Ltd, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.