Cita APA (7a ed.)

Lovelock Christopher, Wirtz john, & Chatterjee jayanta. (2010). Services Marketing: People, technology, strategy (6th.). Pearson India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Lovelock Christopher, Wirtz john, y Chatterjee jayanta. Services Marketing: People, Technology, Strategy. 6th. India: Pearson India Pvt. Ltd, 2010.

Cita MLA (9a ed.)

Lovelock Christopher, et al. Services Marketing: People, Technology, Strategy. 6th. Pearson India Pvt. Ltd, 2010.