Cita APA

Lovelock Christopher, Wirtz john, & Chatterjee jayanta. (2010). Services Marketing: People, technology, strategy (6th.). Pearson India Pvt. Ltd.

Citación estilo Chicago

Lovelock Christopher, Wirtz john, and Chatterjee jayanta. Services Marketing: People, Technology, Strategy. 6th. India: Pearson India Pvt. Ltd, 2010.

Cita MLA

Lovelock Christopher, et al. Services Marketing: People, Technology, Strategy. 6th. Pearson India Pvt. Ltd, 2010.