Lovelock Christopher, Wirtz john, & Chatterjee jayanta. (2010). Services Marketing: People, technology, strategy (6th.). Pearson India Pvt. Ltd.
Citação do estilo Chicago (17ª ed.)Lovelock Christopher, Wirtz john, e Chatterjee jayanta. Services Marketing: People, Technology, Strategy. 6th. India: Pearson India Pvt. Ltd, 2010.
Citação MLA (9ª ed.)Lovelock Christopher, et al. Services Marketing: People, Technology, Strategy. 6th. Pearson India Pvt. Ltd, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.