Marketing channel strategy : an omni-channel approach /

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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

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書誌詳細
主要な著者:	, Sivadas, Eugene (著者), Sivadas, Eugene (著者), Stern, Louis W., 1935- (著者), Ansary, Adel I. (著者)
フォーマット:	図書
言語:	英語
出版事項:	New York ; London : Routledge Taylor & Francis Group, 2020.
版:	Ninth edition.
主題:	Marketing channels. Marketing > Management.
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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