Marketing channel strategy : an omni-channel approach /
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , , |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New York ; London :
Routledge Taylor & Francis Group,
2020.
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| Έκδοση: | Ninth edition. |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- The omni-channel ecosystem
- Channel basics
- Channel power
- Channel relationships
- Channel conflict
- Retailing structures and strategies
- Wholesaling structures and strategies
- Franchising structures and strategies
- Channels and international markets
- End-user analysis: segmentation and targeting
- Omni-channel strategy.