Marketing channel strategy : an omni-channel approach /

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

Fuld beskrivelse

Saved in:
Bibliografiske detaljer
Main Authors: , Sivadas, Eugene (Author), Sivadas, Eugene (Author), Stern, Louis W., 1935- (Author), Ansary, Adel I. (Author)
Format: Bog
Sprog:engelsk
Udgivet: New York ; London : Routledge Taylor & Francis Group, 2020.
Udgivelse:Ninth edition.
Fag:
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!