Marketing channel strategy : an omni-channel approach /
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...
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| Autores principales: | , , , |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New York ; London :
Routledge Taylor & Francis Group,
2020.
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| Edición: | Ninth edition. |
| Materias: | |
| Etiquetas: |
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