Marketing channel strategy : an omni-channel approach /

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: , Sivadas, Eugene (Egilea), Sivadas, Eugene (Egilea), Stern, Louis W., 1935- (Egilea), Ansary, Adel I. (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New York ; London : Routledge Taylor & Francis Group, 2020.
Edizioa:Ninth edition.
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