Marketing channel strategy : an omni-channel approach /

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

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Bibliografski detalji
Glavni autori: , Sivadas, Eugene (Autor), Sivadas, Eugene (Autor), Stern, Louis W., 1935- (Autor), Ansary, Adel I. (Autor)
Format: Knjiga
Jezik:engleski
Izdano: New York ; London : Routledge Taylor & Francis Group, 2020.
Izdanje:Ninth edition.
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