Marketing channel strategy : an omni-channel approach /

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage custom...

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Detalhes bibliográficos
Main Authors: , Sivadas, Eugene (Author), Sivadas, Eugene (Author), Stern, Louis W., 1935- (Author), Ansary, Adel I. (Author)
Formato: Livro
Idioma:inglês
Publicado em: New York ; London : Routledge Taylor & Francis Group, 2020.
Edição:Ninth edition.
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