Palmatier, R. W., Sivadas Eugene, & Stern Louis W. (2020). Marketing channel strategy: An omni-channel approach (9th ed.). Routledge (Taylor and Francis).
Style de citation Chicago (17e éd.)Palmatier, Robert W., Sivadas Eugene, et Stern Louis W. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. New York: Routledge (Taylor and Francis), 2020.
Style de citation MLA (9e éd.)Palmatier, Robert W., et al. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. Routledge (Taylor and Francis), 2020.
Attention : ces citations peuvent ne pas être correctes à 100%.