Palmatier, R. W., Sivadas Eugene, & Stern Louis W. (2020). Marketing channel strategy: An omni-channel approach (9th ed.). Routledge (Taylor and Francis).
Citazione stile Chigago Style (17a edizione)Palmatier, Robert W., Sivadas Eugene, e Stern Louis W. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. New York: Routledge (Taylor and Francis), 2020.
Citatione MLA (9a ed.)Palmatier, Robert W., et al. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. Routledge (Taylor and Francis), 2020.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.