Palmatier, R. W., Sivadas Eugene, & Stern Louis W. (2020). Marketing channel strategy: An omni-channel approach (9th ed.). Routledge (Taylor and Francis).
Chicagoスタイル(17版)引用形式Palmatier, Robert W., Sivadas Eugene, , Stern Louis W. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. New York: Routledge (Taylor and Francis), 2020.
MLA(9版)引用形式Palmatier, Robert W., et al. Marketing Channel Strategy: An Omni-channel Approach. 9th ed. Routledge (Taylor and Francis), 2020.
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