Zeithaml,Valarie A, & Bitner, M. J. G. (2019). Services Marketing (7th.). McGraw Hill Education.
Chicago Style (17th ed.) CitationZeithaml,Valarie A, and Mary Jo; Gremler Bitner. Services Marketing. 7th. Chennai: McGraw Hill Education, 2019.
MLA (9th ed.) CitationZeithaml,Valarie A, and Mary Jo; Gremler Bitner. Services Marketing. 7th. McGraw Hill Education, 2019.
Warning: These citations may not always be 100% accurate.