Zeithaml,Valarie A, & Bitner, M. J. G. (2019). Services Marketing (7th.). McGraw Hill Education.
Cita Chicago (17th ed.)Zeithaml,Valarie A, i Mary Jo; Gremler Bitner. Services Marketing. 7th. Chennai: McGraw Hill Education, 2019.
Cita MLA (9th ed.)Zeithaml,Valarie A, i Mary Jo; Gremler Bitner. Services Marketing. 7th. McGraw Hill Education, 2019.
Atenció: Aquestes cites poden no estar 100% correctes.