Cita APA (7th ed.)

Saxena, R. (2018). Marketing Management (5th.). Tata McGraw Hill Education Private Limited.

Cita Chicago (17th ed.)

Saxena, Rajan. Marketing Management. 5th. Chennai: Tata McGraw Hill Education Private Limited, 2018.

Cita MLA (9th ed.)

Saxena, Rajan. Marketing Management. 5th. Tata McGraw Hill Education Private Limited, 2018.