Schiffman, L. G., & Wisenblit, J. K. (2018). Consumer Behavior (11th.). Pearson.
Chicago Style (17th ed.) CitationSchiffman, Leon G., and Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Noida: Pearson, 2018.
MLA (9th ed.) CitationSchiffman, Leon G., and Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Pearson, 2018.
Warning: These citations may not always be 100% accurate.