Schiffman, L. G., & Wisenblit, J. K. (2018). Consumer Behavior (11th.). Pearson.
Cita Chicago (17th ed.)Schiffman, Leon G., i Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Noida: Pearson, 2018.
Cita MLA (9th ed.)Schiffman, Leon G., i Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Pearson, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.