Cita APA (7a ed.)

Schiffman, L. G., & Wisenblit, J. K. (2018). Consumer Behavior (11th.). Pearson.

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Noida: Pearson, 2018.

Cita MLA (9a ed.)

Schiffman, Leon G., y Joseph; Kumar Wisenblit. Consumer Behavior. 11th. Pearson, 2018.