Kotler, P., & Keller, K. L. C. (2022). Marketing Management-Text Book for MBA Trim 1 (16th.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Noida: Pearson, 2022.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Pearson, 2022.
Warning: These citations may not always be 100% accurate.