Kotler, P., & Keller, K. L. C. (2022). Marketing Management-Text Book for MBA Trim 1 (16th.). Pearson.
Cita Chicago (17th ed.)Kotler, Philip, i Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Noida: Pearson, 2022.
Cita MLA (9th ed.)Kotler, Philip, i Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Pearson, 2022.
Atenció: Aquestes cites poden no estar 100% correctes.