Cita APA (7a ed.)

Kotler, P., & Keller, K. L. C. (2022). Marketing Management-Text Book for MBA Trim 1 (16th.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Noida: Pearson, 2022.

Cita MLA (9a ed.)

Kotler, Philip, y Kevin Lane; Chernev Keller. Marketing Management-Text Book for MBA Trim 1. 16th. Pearson, 2022.