Cita APA (7th ed.)

Winston Wayne L. (2018). Marketing analytics: Data-driven techniques with Microsoft Excel. Wiley India.

Cita Chicago (17th ed.)

Winston Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. New Delhi: Wiley India, 2018.

Cita MLA (9th ed.)

Winston Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Wiley India, 2018.