APA (7th ed.) Citation

Loudon,David L, & Bitta,Albert J.Della. (2010). Consumer Behavior: Concepts and Applications (4th.). McGraw Hill.

Chicago Style (17th ed.) Citation

Loudon,David L, and Bitta,Albert J.Della. Consumer Behavior: Concepts and Applications. 4th. New Delhi: McGraw Hill, 2010.

MLA (9th ed.) Citation

Loudon,David L, and Bitta,Albert J.Della. Consumer Behavior: Concepts and Applications. 4th. McGraw Hill, 2010.

Warning: These citations may not always be 100% accurate.