Loudon,David L, & Bitta,Albert J.Della. (2010). Consumer Behavior: Concepts and Applications (4th.). McGraw Hill.
Cita Chicago (17th ed.)Loudon,David L, i Bitta,Albert J.Della. Consumer Behavior: Concepts and Applications. 4th. New Delhi: McGraw Hill, 2010.
Cita MLA (9th ed.)Loudon,David L, i Bitta,Albert J.Della. Consumer Behavior: Concepts and Applications. 4th. McGraw Hill, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.