Chernev, A. (2022). Customer Science: Behavioral insights for creating breakthrough customer experiences. Kellogg School of Management.
Chicago Style (17th ed.) CitationChernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. USA: Kellogg School of Management, 2022.
MLA (9th ed.) CitationChernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. Kellogg School of Management, 2022.
Warning: These citations may not always be 100% accurate.