Cita APA (7th ed.)

Chernev, A. (2022). Customer Science: Behavioral insights for creating breakthrough customer experiences. Kellogg School of Management.

Cita Chicago (17th ed.)

Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. USA: Kellogg School of Management, 2022.

Cita MLA (9th ed.)

Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. Kellogg School of Management, 2022.