Chernev, A. (2022). Customer Science: Behavioral insights for creating breakthrough customer experiences. Kellogg School of Management.
Chicago-viite (17. p.)Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. USA: Kellogg School of Management, 2022.
MLA-viite (9. p.)Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. Kellogg School of Management, 2022.
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