APA citiranje

Chernev, A. (2022). Customer Science: Behavioral insights for creating breakthrough customer experiences. Kellogg School of Management.

Chicago Style (17th ed.) Citation

Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. USA: Kellogg School of Management, 2022.

MLA citiranje

Chernev, Alexander. Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences. Kellogg School of Management, 2022.