Customer Science: Behavioral insights for creating breakthrough customer experiences

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Bibliographic Details
Main Author: Chernev, Alexander
Format: Unknown
Language:English
Published: USA Kellogg School of Management 2022
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245 |a Customer Science: Behavioral insights for creating breakthrough customer experiences 
260 |b Kellogg School of Management  |c 2022  |a USA 
300 |a vi, 222p.  
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650 |a customer  |9 53234 
650 |a customer experience  |9 53235 
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