Advertising and promotion : an integrated marketing communications perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Chennai
McGraw Hill
2022
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| Edition: | 12th |
| Subjects: | |
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| Physical Description: | xxxi,712p & E-29p |
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| ISBN: | 9.78935E+12 |