Advertising and promotion : an integrated marketing communications perspective
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Chennai
McGraw Hill
2022
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| Edition: | 12th |
| Subjects: | |
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MARC
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| 245 | |a Advertising and promotion : an integrated marketing communications perspective | ||
| 250 | |a 12th | ||
| 260 | |b McGraw Hill |c 2022 |a Chennai | ||
| 300 | |a xxxi,712p & E-29p | ||
| 650 | |a Advertising and promotion |9 54416 | ||
| 700 | |a Belch,Michael A |a Purani,Keyoor |9 54423 | ||
| 999 | |c 416109 |d 416109 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000 |7 0 |9 484677 |a SOBA |b SOBA |d 2023-03-14 |e 84 |g 808.50 |l 3 |o 659.1 |p BA57 |r 2024-08-19 |s 2024-08-03 |v 1050.00 |w 2023-03-14 |y TB | ||