APA (7th ed.) Citation

Bedbury Scott & Fenichell Stephen. (2002). A New Brand World. Penguin Group Penguin Putnam Inc..

Chicago Style (17th ed.) Citation

Bedbury Scott and Fenichell Stephen. A New Brand World. USA: Penguin Group Penguin Putnam Inc., 2002.

MLA (9th ed.) Citation

Bedbury Scott and Fenichell Stephen. A New Brand World. Penguin Group Penguin Putnam Inc., 2002.