Cita APA (7a ed.)

Bedbury Scott & Fenichell Stephen. (2002). A New Brand World. Penguin Group Penguin Putnam Inc..

Cita Chicago Style (17a ed.)

Bedbury Scott y Fenichell Stephen. A New Brand World. USA: Penguin Group Penguin Putnam Inc., 2002.

Cita MLA (9a ed.)

Bedbury Scott y Fenichell Stephen. A New Brand World. Penguin Group Penguin Putnam Inc., 2002.