APA (7. basım) Alıntı

Carl McDaniel, Jr., & Gates Roger. (2004). Marketing Research Essentials (4th.). John Wiley&Sons,Inc.

Chicago Style (17. basım) Atıf

Carl McDaniel, Jr., ve Gates Roger. Marketing Research Essentials. 4th. USA: John Wiley&Sons,Inc, 2004.

MLA (9th ed.) Atıf

Carl McDaniel, et al. Marketing Research Essentials. 4th. John Wiley&Sons,Inc, 2004.