Malhotra Naresh K. (2008). Marketing Research, An Applied Orientation (5th.). Dorling Kindersley(India) Pvt.Ltd.
Cita Chicago Style (17a ed.)Malhotra Naresh K. Marketing Research, An Applied Orientation. 5th. Delhi: Dorling Kindersley(India) Pvt.Ltd, 2008.
Cita MLA (9a ed.)Malhotra Naresh K. Marketing Research, An Applied Orientation. 5th. Dorling Kindersley(India) Pvt.Ltd, 2008.
Precaución: Estas citas no son 100% exactas.