APA-Zitierstil (7. Ausg.)

Holt Douglas B. (2003). How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation.

Chicago-Zitierstil (17. Ausg.)

Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. USA: Harvard Business School Publishing Corporation, 2003.

MLA-Zitierstil (9. Ausg.)

Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation, 2003.