Cita APA (7a ed.)

Holt Douglas B. (2003). How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation.

Cita Chicago Style (17a ed.)

Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. USA: Harvard Business School Publishing Corporation, 2003.

Cita MLA (9a ed.)

Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation, 2003.