Holt Douglas B. (2003). How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation.
Chicago-viite (17. p.)Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. USA: Harvard Business School Publishing Corporation, 2003.
MLA-viite (9. p.)Holt Douglas B. How Brands Become Icons, The Principles Of Cultural Branding. Harvard Business School Publishing Corporation, 2003.
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